Download websites that use TVSquared

About TVSquared

Most measurement tags tell you something about a website. TVSquared tells you something about a budget that has very little to do with websites. The pixel exists to connect television and connected TV airings to what people then do online, so a site carrying it belongs to an advertiser who is buying broadcast inventory and wants the response measured.

The unusual part is what the tag qualifies. A site with a general analytics tag simply wants to know about its own traffic, which describes nearly everyone. A site with a TV attribution tag has committed money to a channel with a meaningful minimum spend, has an agency or an in house media team, and has already decided that offline advertising should be held to a measurable standard. Presence of the tag reads closer to a budget disclosure than to a technology choice.

The product itself has moved around. Our records name Innovid as the vendor behind it, give 2012 as its earliest year, and mark it Proprietary, with a JavaScript pixel doing the collection in the browser. Consolidation in advertising measurement means the label on a tag and the company operating it drift apart over time, so the entry is best read as the fingerprint of a particular measurement pixel rather than as a statement about corporate structure.

As of October 2026 we detect the pixel on 76 sites. Detection is conservative here by nature. Measurement pixels are commonly deployed through a tag manager, which hides them from anything that only reads delivered page source, and television campaigns are seasonal, so a brand that ran measured spots last quarter may show nothing this quarter. Attribution pixels also come and go with agency relationships, and a change of measurement vendor leaves no trace behind beyond the tag ceasing to appear. The figure describes sites where the tag was live when we looked, not every advertiser who has ever used the platform.

The people who want the full list are rarely trying to identify one company. Competing attribution and connected TV measurement vendors use it to size an installed base and to find accounts to approach. Agencies use it to separate prospects who already buy television from those who do not, which decides whether the first meeting is a pitch or an education project. Researchers studying where television advertising money is going treat the domain set as an observable proxy for spend that is otherwise reported only in aggregate. Looking up a single brand confirms something you already suspected. Taking the set as a file lets you find the advertisers you had no reason to suspect at all.