Download websites that use Broadstreet

About Broadstreet

An advertising tag usually tells you how a site earns money. Broadstreet is more specific than that, because the platform is built for publishers who sell advertising themselves, to businesses they can name, rather than handing the inventory to an exchange.

Sites carrying it are community newspapers, regional magazines, city guides, trade titles and niche outlets with a readership too small and too particular for programmatic pricing to serve well. Direct sales imply staff: somebody maintaining a rate card, somebody chasing renewals, somebody producing sponsored content. A publisher with this platform in its markup has a commercial department, which is a more reliable signal of a budget than any traffic estimate.

Broadstreet Ads has sold the platform since 2012 under a Proprietary licence, so every install is a paying customer rather than a copied script. Paid tooling in a thin margin corner of publishing is informative on its own. Local media buys very little software, and what it does buy tends to stay for years, so the installed base moves slowly and a snapshot stays useful for longer than a snapshot of a consumer tool would.

Direct sales rarely happen alone. A publisher will often keep an exchange tag for unsold inventory while reserving the good positions for advertisers it invoices directly, so the row for one of these domains usually sits beside a network tag from somebody else. The combination is the informative part. A publisher carrying only programmatic tags has stopped selling its own inventory, and a publisher carrying both has a salesperson and a reason to buy tools that help that salesperson sell more.

As of October 2026 we detect Broadstreet on 281 sites. Detection comes from the JavaScript loader the platform places in the page, which is dependable when the tag is served inline and less dependable when it is bundled, proxied through a first party domain or injected by a tag manager after load. Publishers who route everything through a consent layer can also delay the call past the point our crawler observes, so the count runs low rather than high.

A single lookup confirms one publisher. The list is a map of an industry that has no directory. Independent and local media are hard to enumerate any other way, because the titles are small, ownership is fragmented and there is no register of who is still publishing this year. Filtering our Advertising data on this one platform produces a set of domains that are, almost by definition, active publishers who sell their own inventory: a prospect list for ad networks and sales representation firms, a sample frame for researchers studying the survival of local news, and a target list for anyone selling newsletters, paywalls, events software or audience analytics into the same buyers.