Download websites that use Moat

About Moat

Ad verification code reaches a website through a chain of decisions the site owner was often not part of. A brand buys inventory, an agency insists on independent measurement, a demand side platform wraps the creative, and the measurement tag arrives with the ad rather than with the page. Moat is code of that kind, so its presence identifies a site participating in programmatic advertising far more reliably than it identifies a site that chose the product.

As of October 2026 we detect it on 14 sites, and the indirect route skews that population in a way worth understanding. Publishers with serious ad operations appear, but so do modest sites that ran a single campaign through a network which mandated verification. Reading the list as a customer roster for Oracle would therefore be a mistake. Reading it as a map of where verified advertising is actually being served is much closer to what the data supports.

The vendor recorded here is Oracle, which is how this corner of the industry tends to end up. Independent measurement firms get absorbed into larger data and advertising stacks, and the tag sitting in a page usually predates the ownership now attached to it. For anyone tracking consolidation in ad tech, the lag is the interesting part, because a deployed footprint changes far more slowly than a corporate structure does. A product sold from 2010 onward had time to accumulate placements that nobody revisits, and the owner has since retired the advertising line this tag belonged to, so the address we record for it no longer serves a product page at all.

The signal is commercial rather than technical. A site carrying verification code is selling inventory to buyers sophisticated enough to demand viewability and attention metrics, which says something about the quality of its advertising revenue that traffic estimates never will. Rate cards, media buyer whitelists and competitive research into who sells what all sit on top of that distinction.

Detection is fragile here and pretending otherwise would be dishonest. Verification tags load conditionally, only on pages carrying ads, sometimes only for a share of impressions, and frequently from inside another vendor's wrapper where nothing identifiable reaches the page. A crawl sees one page at one moment, so the figure is a lower bound assembled from sites where the tag happened to be visible. The downloadable list gives you that visible subset in full, with domains attached, so you can ask which publishers in which markets sit inside the verified advertising economy. A per-domain lookup only answers that for a domain you already suspected.