.mov domains list

What is .mov TLD

The .mov top-level domain is a generic namespace oriented to motion‑picture and video projects. Operated by Google Registry and introduced through the ICANN new‑gTLD program, it provides a concise, semantically clear label for publishers, studios, and tool vendors. In our corpus, we see .mov domains used for portfolios, trailers, and pipeline tools, while .mov websites often host streaming previews or campaign microsites. Technically, registrants obtain standard gTLD capabilities such as DNSSEC support and RDAP exposure via registrars. Because “.mov” is also a common file extension, we track phishing‑adjacent patterns and look‑alike abuse alongside legitimate adoption. Our datasets quantify active use, redirect rates, SSL adoption, and geographic distribution to help teams assess risk and opportunity. Explore webatla’s .mov datasets for registrations, usage patterns, and risk signals.

History and key features of .mov TLD

The .mov TLD emerged from the ICANN new‑gTLD program. Like similar launches, it progressed through a trademark sunrise, early‑access periods, and general availability. In practice, .mov domains are allocated via accredited registrars with standard eligibility; some high‑value strings are premium‑priced or reserved. Operators provide routine features found across modern gTLDs, including DNSSEC support, RDAP/WHOIS visibility, and support for modern nameserver configurations. In our longitudinal scans, .mov websites skew toward creators, studios, agencies, and software vendors distributing demos or reels, with measurable redirects to established brand domains. Because the label mirrors a well‑known file extension, we also monitor spoofing vectors and mis‑typed URLs. Overall, adoption reflects targeted, content‑signaling use rather than mass utility naming. Compare .mov adoption by sector in webatla’s global datasets.

Why and who choose the .mov domain

Organizations choose the .mov domain when they want an instantly video‑centric identity. We see creative professionals, production houses, streaming initiatives, and tool vendors adopting .mov domains for portfolios, teasers, and time‑bound campaigns, while .mov websites often act as concise entry points that redirect to broader ecosystems. From an SEO standpoint, search engines weigh content and authority over TLD string; however, a relevant extension can improve recognition and click‑through when messaging is consistent. Security‑minded teams should enable HTTPS, tighten redirects, and implement DMARC/SPF if email is used, given the file‑extension overlap. Brand owners may also register defensively to guard against impersonation. We quantify outcomes via activation rates, content change velocity, and cross‑platform signals. Start exploring webatla’s .mov domain intelligence datasets today.