What is .app TLD
.app is a secure generic top‑level domain operated by Google Registry. It enforces HTTPS by default through HSTS preload, reducing downgrade and man‑in‑the‑middle risks. In practice, .app domains provide concise naming for software, mobile applications, and service endpoints, while .app websites commonly host product landing pages, progressive web apps, and developer portals. We treat the namespace as a measurable signal: strong TLS coverage, consistent modern DNS, and above‑average CDN adoption. Contextually, its global uptake spans startups, public companies, and independent creators seeking security by default. Our scans show predictable certificate renewal patterns and active use of redirects from broader brand domains, supporting coherent user journeys. These observations indicate a technically mature space suitable for privacy‑sensitive deployments and cross‑platform app discovery. Explore .app domain datasets from webatla.
History and key features of .app TLD
The .app TLD emerged from ICANN’s new gTLD program and is operated by Google Registry. After delegation in the mid‑2010s and phased launch, general availability began in 2018, with immediate inclusion on the HSTS preload list. Key features shaping .app domains include mandatory HTTPS, DNSSEC support, and acceptance of internationalized labels via IDNs. In the wild, .app websites show high adoption of modern ciphers and HTTP/2 or HTTP/3, reflecting performance‑oriented hosting choices. We track life‑cycle events—creation, renewal, registrar churn, and nameserver shifts—to quantify stability and risk. Our datasets also map geographic concentration, category tagging, and overlapping ownership across portfolios, useful for market sizing and threat modeling. Explore .app domain datasets from webatla today.
Why and who choose the .app domain
Organizations choose the .app domain when brand intent aligns with application delivery and secure defaults. We see .app domains adopted by mobile publishers, SaaS vendors, fintech tools, gaming studios, and open‑source maintainers. Typical .app websites host onboarding flows, download links, documentation, or cross‑platform PWA entry points, helping users connect product names to functionality. From our measurements, drivers include HTTPS‑only enforcement, global availability of short labels, and lower collision with legacy namespaces. Risks are comparable to other gTLDs; however, baseline encryption reduces certain phishing vectors while pushing operational discipline around certificates. Decision makers should evaluate naming consistency, traffic locality, and TLS automation before migrating or launching. For evidence‑based planning, we provide cohort benchmarks, resolver telemetry, and registrar performance metrics. Explore .app domain datasets from webatla for deeper insight.