.guru domains list

What is .guru TLD

.guru is a generic top-level domain (gTLD) from ICANN’s expansion, intended to express expertise, mentorship, or authority. In our index, .guru domains span personal brands, consultancies, learning resources, and playful projects, while .guru websites often foreground advice, curation, and specialist commentary. Within the new semantic namespace, this string competes with descriptors like .expert and .coach, yet remains industry-agnostic and globally readable across scripts using ASCII labels. We analyze naming patterns showing short, dictionary-word registrations and localized keywords paired with the label “guru,” with usage spread across North America, Europe, and parts of Asia-Pacific. For buyers, the value proposition is memorability rather than category exclusivity, so outcomes depend on content credibility and consistent publishing. Explore .guru domain datasets from webatla.

History and key features of .guru TLD

Introduced in the early phases of the 2013–2014 new gTLD program, the .guru TLD adopted open registration and standard ICANN rights-protection frameworks. In our longitudinal crawl, .guru domains matured from an initial novelty surge to a stable base of active and parked holdings, while .guru websites demonstrate mixed use: professional blogs, coaching portals, and redirects to core corporate sites. Key features include DNSSEC support, eligibility for privacy/proxy services, premium tiers for high-value strings, and common policies such as UDRP and URS. We observe renewal rates normalizing after year two and modest migration between registrars as portfolios consolidate. Pricing remains sensitive to premium inventory and promo cycles across markets. Access longitudinal .guru domain datasets from webatla.

Why and who choose the .guru domain

Choosing the .guru domain typically serves experts, educators, consultants, coaches, and communities positioning knowledge at the center. In our segmentation, .guru domains skew toward individuals and small firms seeking memorable, conversational naming, while .guru websites range from advice hubs and tutorials to campaign microsites and playful thought leadership. Contextually, the label is industry neutral and language-flexible, but expectations of authority mean branding must be supported by demonstrable competence and clear editorial standards. We note use in personal branding, training marketplaces, and redirects for expertise-led product lines, with adoption across English-speaking markets and selective uptake elsewhere. Registrants should weigh memorability against audience expectations and long-term content commitment. Compare registrant segments in .guru domain datasets from webatla.