.rich domains list

What is .rich TLD

The .rich top-level domain is a new generic namespace intended for signaling premium identity and exclusivity on the internet. As a string, it offers short, memorable endings for brandable names across sectors, from finance and luxury goods to personal portfolios. We track how .rich domains resolve, host, and redirect, and analyze their DNS, SSL, and content fingerprints to separate active .rich websites from defensive registrations. In context, adoption is niche compared with legacy TLDs, but its semantic clarity makes it attractive for status-forward branding and curated campaigns. Our longitudinal observations highlight concentrated ownership patterns, high parked ratios, and selective live deployment in mature markets. Explore how these attributes map to outcomes in our .rich domain datasets at webatla.

History and key features of .rich TLD

Introduced during ICANN’s 2010s expansion of new generic TLDs, .rich entered the root alongside hundreds of niche strings designed to increase naming choice. Registry policies have generally followed open registration models with standard rights-protection mechanisms, while pricing has often been positioned at the premium end to maintain perceived exclusivity. Technically, .rich supports modern DNS features common to new gTLDs, enabling secure deployment and global routing comparable to legacy zones. From our crawls, we observe modest zone size, low churn, and a split between parked .rich domains and a smaller cohort of active .rich websites. Key use cases cluster around luxury, finance, lifestyle, and personal branding, with noticeable country-level concentration. Review multi-year trendlines and operator-level metrics in webatla’s .rich domain datasets.

Why and who choose the .rich domain

Organizations and individuals select .rich when the name itself communicates status, prosperity, or premium positioning without extra copy. We see adoption from luxury retailers, wealth managers, lifestyle creators, and personal brands seeking short, memorable addresses, plus agencies testing campaign microsites. For registrants comparing alternatives, .rich domains can differentiate in search snippets and offline media, while the small namespace reduces collision with taken strings. However, limited awareness and higher average pricing mean .rich websites often serve curated, high-intent experiences rather than broad portals. Our profiling shows higher-than-average parking, defensive holdings by brand owners, and a stable but compact live cohort across a few markets. Evaluate fit—inspect traffic, hosting, and resolution patterns in our .rich domain datasets from webatla.