Download websites that use Unruly

About Unruly

An advertising tag says less about how a page was built than about who gets paid when it loads. Reading the ad stack of a domain gives you its revenue side, the counterparties it has agreed to work with, and a rough sense of how hard it works inventory it could otherwise leave empty.

Unruly sits in that layer, recorded under a Proprietary license with Nexxen as the company of record and present in our data from 2006. Company of record is worth a pause here, because ownership in advertising technology moves through acquisitions and rebrands faster than a catalogue field is refreshed, and the business behind a tag may trade today under a name our record does not carry. We record the owner our sources give us and make no claim about where the operating business sits or under which entity a particular deal is signed.

Presence implies a publisher rather than a brochure site. A tag of this kind turns up where there is inventory to sell and enough traffic to interest a demand partner, so the domains in the set skew toward media, entertainment and content operations that already carry several monetisation vendors at once.

Advertising technology is also the category where our counts deserve the loudest caveat. Tags are injected at runtime by wrappers and tag managers, they rotate by geography and by consent state, and many fire on only a fraction of page loads. A crawl observes one draw from that lottery. As of October 2026 we detect the fingerprint on 5 sites, which means it was present in the loads we saw, and absence from the data is weak evidence of absence in practice.

It is equally important to state what a match does not establish. A tag on a page is not proof of a direct commercial relationship, since inventory reaches a demand partner through wrappers, exchanges and resellers, and the publisher may never have signed anything with the company named in the vendor field. Nor does a match say anything about volume or revenue. What it does establish is that the code ran in that page for that visitor, which is a narrow fact, and narrow facts assembled across a whole crawl are still the most defensible way to describe an ad ecosystem from the outside.

For sales teams at competing platforms, for publishers benchmarking who their peers work with, and for researchers tracking consolidation, the useful artefact is the co-occurrence table rather than any single row. A per-domain check tells you which partners one publisher happened to load that day. The download lets you ask which publishers share a partner, which combinations of vendors travel together, and how the whole set moves between releases, and none of those questions can be answered one domain at a time.