.new domains list

What is .new TLD

The .new top-level domain is an action-oriented namespace designed for instant creation flows. Rather than hosting extensive content, .new domains typically route users directly into a “start something” experience—compose, design, schedule, or generate. In this sense, many .new websites function less as destinations and more as triggers within an application ecosystem. We observe consistent patterns: concise names, HTTPS-by-default implementations, and strong alignment with high-intent, direct-navigation use cases. For brands and platforms, the value lies in memorability and reduced friction between user intent and completion. Our datasets highlight who operates these shortcuts, where they point, and how frequently they change. Explore .new domain datasets from webatla to map usage and growth.

History and key features of .new TLD

Introduced under ICANN’s new gTLD program and operated by Google Registry, .new emphasizes an action-use policy: navigating to .new domains should initiate creating something new. Early adoption followed a phased rollout, with trademark holders onboarding before wider availability. Technically, .new websites tend to be minimal—often secured, login-aware endpoints or redirects into authenticated creation workflows. Key features we track include enforcement signals, redirection chains, TLS posture, naming conventions, and organizational ownership. These attributes distinguish .new from purely informational namespaces and make compliance observable at scale. Our longitudinal indexing quantifies shifts in registration velocity, portfolio concentration, and use-case diversity across regions and sectors. Review .new datasets from webatla for timelines, owners, and compliance signals.

Why and who choose the .new domain

Organizations selecting .new generally want a memorable, typed shortcut that converts intent into action. Productivity suites, design tools, developer platforms, commerce back offices, media creators, and scheduling providers use .new domains to launch creation interfaces instantly. For .new websites, concise labels communicate purpose clearly—document.new, form.new, playlist.new—reducing navigation steps and dependency on deep menus. We observe higher direct-navigation ratios and lower latency to task initiation compared with generic landing pages. However, the extension is less suited to content-heavy sites, support resources, or static brochures. We profile who registers, how they deploy, and how user journeys differ by vertical, organization size, and geography. Compare adoption across sectors in webatla’s .new domain datasets.