.goog domains list

What is .goog TLD

.goog is a brand-restricted generic top‑level domain operated by Google Registry, used only by Google/Alphabet and designated affiliates. As a closed namespace, .goog domains are not available to the public, and .goog websites typically serve internal resources, controlled redirections, or product-specific endpoints. Within the ICANN new gTLD framework, .goog functions as a single‑registrant space with centralized policy, compliance, and technical stewardship. This design consolidates naming, reduces impersonation risk, and enables consistent security baselines across deployed services. We analyze DNS, WHOIS-like registration data, and hosting patterns to understand how this TLD is curated and how traffic concentrates on a small set of authoritative infrastructures. These characteristics distinguish .goog from open, commercial TLDs with high churn. Explore webatla’s .goog domain datasets for deeper insights.

History and key features of .goog TLD

.goog emerged from the ICANN new gTLD expansion and has been managed by Google’s registry arm (historically filed as Charleston Road Registry). The space is intentionally small compared with open zones, reflecting its single‑registrant model. .goog domains implement modern DNS operations, typically with DNSSEC, tightly scoped name servers, and standardized host naming conventions. Observed .goog websites favor HTTPS and controlled routing through Google-operated networks, aligning with internal reliability and compliance objectives. Governance emphasizes reserved names, limited delegation, and lifecycle stability rather than public growth. From our longitudinal crawls, we see predictable update cadences, low registrar diversity, and minimal turnover in authoritative hosts—patterns common to brand TLDs. These traits support trust, but limit discoverability and external linking dynamics. Explore webatla’s .goog domain datasets to review time‑series indicators.

Why and who choose the .goog domain

The .goog domain is chosen primarily by Alphabet and Google product, security, and infrastructure teams because registration is restricted to the brand owner and affiliates. For external users, .goog domains are not purchasable; resulting .goog websites appear when Google elects to surface internal tools, shortlinks, or project endpoints under a consistent, policy‑governed label. Organizations study this space to track corporate namespace strategy, assess attack‑surface reduction, and benchmark brand TLD usage against open alternatives. We map subdomain taxonomies, certificate issuance, and hosting adjacency to show how controlled namespaces can improve governance while concentrating risk in fewer, better‑managed zones. The practical takeaway: .goog is about assurance and stewardship, not broad reach. Explore webatla’s .goog domain datasets for applied benchmarking.