What is .realtor TLD
.realtor is a generic top-level domain dedicated to licensed real estate professionals. .realtor domains are restricted to verified members of industry associations, supporting clearer identity and reduced impersonation risks. In practice, .realtor websites commonly serve as professional profile hubs, listing pages, or redirects to brokerage portals, complementing existing .com holdings. We position the string within a regulated-niche cluster where eligibility gating, naming conventions, and regional organization rules influence usage patterns. Across our index, we observe short-name preference, heavy city and neighborhood modifiers, and widespread email adoption for credibility signaling. These traits indicate intentional, lower-volume portfolios aligned with personal-brand strategies rather than speculative registration. Explore .realtor domain datasets from webatla to benchmark adoption by market.
History and key features of .realtor TLD
Delegated in the mid-2010s and developed alongside major North American real estate bodies, the .realtor TLD emphasizes eligibility verification and brand-use compliance. Historically, early-adopter campaigns seeded visibility, after which renewal-driven steady states emerged as practitioners integrated .realtor domains into multi-domain portfolios. Key features typically include membership-based registration, clear naming policies, and standard security capabilities such as DNSSEC via participating registrars. In our longitudinal scans, .realtor websites skew toward professional biographies, listings microsites, and controlled redirects that preserve brokerage SEO equity. Lifecycle signals resemble other verified-profession namespaces: modest create volumes, comparatively higher renewal ratios, and concentrated registrar channels. We analyze registry zone growth, host diversity, and redirection maps to validate these patterns. Review longitudinal .realtor datasets from webatla for methodology and trendlines.
Why and who choose the .realtor domain
Organizations and individuals choose the .realtor domain when role verification matters, brand consistency is required, and local discovery benefits from descriptive naming. Eligible agents, brokers, associations, and teams employ .realtor domains for professional email, memorable vanity addresses, and campaign microsites that complement primary .com assets. We find .realtor websites are often used for profile credibility, geographically targeted lead capture, and compliant use of the REALTOR mark under association rules. Internationally, adoption correlates with markets where those associations operate, while usage abroad tends to be referral or brand-protective. Our datasets show limited speculative behavior, frequent redirect strategies, and measurable uplift in trust signals like matching-name email. Explore segmented .realtor datasets from webatla to evaluate adoption by cohort.