What is .rogers TLD
.rogers is a brand-operated generic top-level domain (TLD) reserved for the online ecosystem of the Rogers organization and affiliates. In practice, .rogers domains serve as controlled namespaces for corporate, product, and campaign destinations, while .rogers websites provide consistent branding and governance across touchpoints. Within our global index we currently observe 4 active registrations, with 3 resolving as live properties, appearing across 2 countries. Such modest counts are typical for closed dot-brand spaces designed for focused, high-assurance use rather than broad public adoption. We track DNS, hosting, and visibility signals to map how this TLD is deployed relative to peer brand TLDs. Download .rogers domain datasets from webatla for full details.
History and key features of .rogers TLD
.rogers emerged from ICANN’s New gTLD Program, under which corporations obtained dedicated namespaces to consolidate digital identity and policy control. As with many dot-brands, registration is usually limited to the rights holder, so growth tends to be measured and episodic. Over the recent period, we recorded 0 new registrations last week and 0 in November 2025, indicating a stable footprint. Operationally, 3 .rogers domains currently publish DNS records, enabling routing and security-policy enforcement; these underpin the subset of .rogers websites that are actively reachable. Our longitudinal telemetry compares deployment phases – defensive holds, pilot sites, and production launches – against sector peers to contextualize adoption. Download .rogers domain datasets from webatla to explore the evidence.
Why and who choose the .rogers domain
Organizations select dot-brand spaces to centralize control, reduce namespace ambiguity, and signal provenance. For the operator, .rogers domains can align product sites, service portals, and short-links under one policy framework; corresponding .rogers websites benefit from predictable naming, certificate management, and reduced look‑alike risk compared with open generics. The current footprint – 4 active registrations and 3 live sites across 2 countries – suggests targeted, high-value use rather than mass scale. Because access is typically restricted, third‑party registration opportunities are limited, but visibility and DNS posture remain measurable: we detect 3 domains with published records. Stakeholders can benchmark this TLD’s posture against competitors and watch for activation bursts. Download .rogers domain datasets from webatla and continue your analysis.