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Descargar sitios web que utilizan Facebook Pixel

Name: Websites that use Facebook Pixel
Creator: webatla
License: https://webatla.com/terms

731.652 sitios activos que usan Facebook Pixel ahora mismo

Analytics · de Meta · desde 2015 · Proprietary

732K sitios Dataset actualizado · 2026-10-03

Categorías Analítica

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Acerca de Facebook Pixel Vista previa de la base de datos Por país Por TLD Versiones Descarga

731.652 Sitios detectados

0,2 % De todos los sitios web

2.9.237 Versión más usada

Vista previa de los datasets de sitios Facebook Pixel

La detección de Facebook Pixel es un valor de la columna Technologies . Dos datasets la incluyen, cambie entre ambos para comparar qué incluye cada uno.

webatla-technologies-facebook-pixel-2026-10-03.jsonl.zst · 731.652 filas · 14 columnas Exportación diaria actualizada

Domain	TLD suffix	TLD	Domain type	HTTP status	IP address	Country by IP	Social networks	Technologies last data checked	Technologies	PR value	Harmonic value	Domain creation date	Domain expiration date
above.com	com	com	ICANN	HTTP 200	103.224.182.24	US	{"facebook":["https://facebook.com/above.domain"],"linkedin":["https://linkedin.com/company/abovedomain"],"instagram":["https://instagram.com/above_com"],"x-twitter":["https://twitter.com/above_domain"]}	2026-09-25	HubSpot 48120166, Google Analytics G-DQB7CZVNQD UA-62880640-4 +1, Google Tag Manager GTM-KKGWZHB, PHP, PWA, HTTP/2, jQuery, Favicon, jsDelivr, Bootstrap 5.3.3	0.000644763	13,781,087	1997-05-20	2027-05-21
wistia.com	com	com	ICANN	HTTP 200	151.101.1.91	US	{"tiktok":["https://tiktok.com/@wistia"],"facebook":["https://facebook.com/wistia"],"linkedin":["https://linkedin.com/company/wistia"],"instagram":["https://instagram.com/wistia"],"x-twitter":["https://twitter.com/wistia"]}	2026-09-22	Google Ads AW-1067410106, Google Analytics G-8BXEJ8J25Y, Envoy, React, HTTP/2, Stripe, HubSpot, Next.js, Node.js, Varnish	0.000193622	18,098,396	2007-03-18	2035-03-18
who.int	int	int	ICANN	HTTP 200	192.133.11.1	US	{"tiktok":["https://tiktok.com/@who?lang=en"],"youtube":["https://youtube.com/user/who?sub_confirmation=1"],"facebook":["https://facebook.com/WHO"],"linkedin":["https://linkedin.com/company/world-health-organization"],"snapchat":["https://snapchat.com/add/who"],"instagram":["https://instagram.com/who"]}	2026-09-22	Google Analytics G-WKG4M0MSB8 UA-30222631-2 +1, Google Tag Manager GTM-5QFSQRT GTM-P9P822R +1, PWA, HSTS, Zoho, cdnjs, HTTP/3, PayPal, Favicon, DocuSign	0.000120942	19,583,460	1998-06-05	—
zendesk.com	com	com	ICANN	HTTP 200	216.198.53.2	US	{"tiktok":["https://tiktok.com/@zendesk"],"youtube":["https://youtube.com/zendesk"],"facebook":["https://facebook.com/zendesk"],"linkedin":["https://linkedin.com/company/zendesk"],"instagram":["https://instagram.com/zendesk"],"x-twitter":["https://twitter.com/zendesk"]}	2026-09-24	Hotjar 1694280 2908800 +1, Google Ads AW-972607400, Yandex.Metrika 50330170, Google Analytics G-E0K02KWP7Y G-FBP7C61M6Z G-WEDV4EN8N0 +2, Google Tag Manager GTM-Z4DV, DoubleClick Floodlight DC-13351067, HSTS, Miro, Canva, Figma	0.000116713	18,803,906	2005-05-16	2027-05-16
x.ai	ai	ai	ICANN	HTTP 200	104.18.18.80	US	{"discord":["https://discord.com/invite/kqCc86jM55"],"x-twitter":["https://x.com/spacexai","https://x.com/grok"]}	2026-09-23	Google Ads AW-18347536691, Google Analytics G-Y57KB83RE7, HSTS, Figma, Slack, HTTP/2, Notion, Stripe, Twilio, Favicon	0.0000695147	17,994,024	2017-12-16	2027-09-15
…	…	…	…	…	…	…	…	…	…	…	…	…	…

Domain	TLD suffix	TLD	Domain type	HTTP status	IP address	Country by IP	Social networks	Technologies last data checked	Technologies	DNS last data checked	DNS Status	DNS records	PR value	Harmonic value	RDAP/WHOIS last data checked	RDAP/WHOIS method	Domain creation date	Domain expiration date	Domain last changed	Registrar	RDAP/WHOIS Record	Response Status RDAP/WHOIS
above.com	com	com	ICANN	HTTP 200	103.224.182.24	US	{"facebook":["https://facebook.com/above.domain"],"linkedin":["https://linkedin.com/company/abovedomain"],"instagram":["https://instagram.com/above_com"],"x-twitter":["https://twitter.com/above_domain"]}	2026-09-25	HubSpot 48120166, Google Analytics G-DQB7CZVNQD UA-62880640-4 +1, Google Tag Manager GTM-KKGWZHB, PHP, PWA, HTTP/2, jQuery, Favicon, jsDelivr, Bootstrap 5.3.3	2026-10-02	TRUE	{"A":["103.224.182.24"],"MX":[{"host":"mx.trellian.com","priority":10}],"NS":["ns1.trellian.com","ns2.trellian.com"],"SOA":{"mname":"ns1.trellian.com","retry":3600,"rname":"hostmaster.trellian.com","expire":604800,"serial":2026090900,"minimum":86400,"refresh":14400},"TXT":["ahrefs-site-verification_a799d6ed06a5ff1952d85e5d2e1f141779801cebc074288de7c27e8561f29f09","google-site-verification=bZMNZBVMpAoAEf4giA0b6YL1ffixPuMucOib5dgqLMw","hibp-verify=dweb_o7s8b455kzqglbs72afh1iqb","v=spf1 mx include:trellian.com -all"]}	0.000644763	13,781,087	2026-05-20	RDAP	1997-05-20	2027-05-21	2026-05-15	Above.com Pty Ltd.	{"raw_response":{"links":[{"rel":"self","href":"https://rdap.verisign.com/com/v1/domain/ABOVE.COM","type":"application/rdap+json","value":"https://rdap.verisign.com/com/v1/domain/ABOVE.COM"},{"rel":"related","href":"https://www.above.com/rdap/domain/ABOVE.COM","type":"application/rdap+json","value":"https://www.above.com/rdap/domain/ABOVE.COM"}],"events":[{"eventDate":"1997-05-20T04:00:00Z","eventAction":"registration"},{"eventDate":"2027-05-21T04:00:00Z","eventAction":"expiration"},{"eventDate":"2026-05-15T02:01:31Z","eventAction":"last changed"},{"eventDate":"2026-05-20T13:35:38Z","eventAction":"last update of RDAP database"}],"handle":"2122865_DOMAIN_COM-VRSN","status":["client delete prohibited","client transfer prohibited","client update prohibited"],"ldhName":"ABOVE.COM","notices":[{"links":[{"rel":"terms-of-service","href":"https://www.verisign.com/domain-names/registration-data-access-protocol/terms-service/index.xhtml","type":"text/html","value":"https://rdap.verisign.com/com/v1/domain/above.com"}],"title":"Terms of Service","description":["Service subject to Terms of Use."]},{"links":[{"href":"https://icann.org/epp","type":"text/html"}],"title":"Status Codes","description":["For more information on domain status codes, please visit https://icann.org/epp"]},{"links":[{"rel":"help","href":"https://icann.org/wicf","type":"text/html","value":"https://rdap.verisign.com/com/v1/domain/above.com"}],"title":"RDDS Inaccuracy Complaint Form","description":["URL of the ICANN RDDS Inaccuracy Complaint Form: https://icann.org/wicf"]}],"entities":[{"links":[{"rel":"about","href":"http://www.above.com","type":"text/html","value":"https://www.above.com/rdap/"}],"roles":["registrar"],"handle":"940","entities":[{"roles":["abuse"],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text",""],["tel",{"type":"voice"},"uri","tel:+61.264133827"],["email",{},"text","abuse@above.com"]]],"objectClassName":"entity"}],"publicIds":[{"type":"IANA Registrar ID","identifier":"940"}],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text","Above.com Pty Ltd."]]],"objectClassName":"entity"}],"secureDNS":{"delegationSigned":false},"nameservers":[{"ldhName":"NS1.TRELLIAN.COM","objectClassName":"nameserver"},{"ldhName":"NS2.TRELLIAN.COM","objectClassName":"nameserver"}],"objectClassName":"domain","rdapConformance":["rdap_level_0","icann_rdap_technical_implementation_guide_1","icann_rdap_response_profile_1"]}}	Domain is active
wistia.com	com	com	ICANN	HTTP 200	151.101.1.91	US	{"tiktok":["https://tiktok.com/@wistia"],"facebook":["https://facebook.com/wistia"],"linkedin":["https://linkedin.com/company/wistia"],"instagram":["https://instagram.com/wistia"],"x-twitter":["https://twitter.com/wistia"]}	2026-09-22	Google Ads AW-1067410106, Google Analytics G-8BXEJ8J25Y, Envoy, React, HTTP/2, Stripe, HubSpot, Next.js, Node.js, Varnish	2026-10-02	TRUE	{"A":["151.101.1.91","151.101.129.91","151.101.193.91","151.101.65.91"],"MX":[{"host":"alt1.aspmx.l.google.com","priority":5},{"host":"alt2.aspmx.l.google.com","priority":5},{"host":"alt3.aspmx.l.google.com","priority":10},{"host":"alt4.aspmx.l.google.com","priority":10},{"host":"aspmx.l.google.com","priority":1}],"NS":["ns-1446.awsdns-52.org","ns-1706.awsdns-21.co.uk","ns-55.awsdns-06.com","ns-792.awsdns-35.net"],"SOA":{"mname":"ns-55.awsdns-06.com","retry":900,"rname":"awsdns-hostmaster.amazon.com","expire":1209600,"serial":1,"minimum":86400,"refresh":7200},"TXT":["MS=ms74484624","_globalsign-domain-verification=O81xyb7YxpdGeHWkniit_VBT4vTXz9__NFrNMoTwFg","anthropic-domain-verification-ztjfct=LqHoKHErKhRjYOI4TiMjJpE92","atlassian-domain-verification=GXp0pUv2DbbuCVUbdZMuhTgJalpzbjspJ5HgoB84ZfzUjvjVrjeKLqlu10VmXDTL","docusign=e1c0f3e5-40dc-4bdd-8131-3ce9d89e0c7b","google-site-verification=-WgbAuol8hMNVzdqOg-zBGYnZDbWS-5F9r5pRJoCc0Y","google-site-verification=O3XRqIESONUDEua4qL2B0_79Ksh3RspqYImqrqotmnk","google-site-verification=YpM37kZ_EZj4IDnxZHPtEX_x2cdWSdAS7ukGTflDaUQ","google-site-verification=cd64q1HFA3_OcRSlUnzqT2ZwzCwXkoVPl_yv1F8tcB8","google-site-verification=dHqUgRQwhd8LVcYW_vdJjwwJAOXDIExDxhC9PVZno_0","h1-domain-verification=v3ZX3basvHn7ZNthBHKQRpcMUGUitgBKrRGhcwydyn1wU2TQ","hubspot-developer-verification=NzY1YjhmZWMtZDk4Yi00Y2E1LWJmMTItYzYyZDcyMmJlMjAz","hubspot-domain-verification=NGM1NWM3ZDYtNzlhMC00OTA1LTkwMjctNzE1MmIzNDc2NDY3","stripe-verification=086cb6b6b009ccbc38a16cfb1f495f631fd4c97122bdfa2aa779129005c58922","v=spf1 include:_spf.google.com include:120237.spf02.hubspotemail.net include:spf.mandrillapp.com include:spf.mtasv.net include:spf.dixa.io -all"]}	0.000193622	18,098,396	2026-03-11	RDAP	2007-03-18	2035-03-18	2026-03-11	Gandi SAS	{"raw_response":{"links":[{"rel":"self","href":"https://rdap.verisign.com/com/v1/domain/WISTIA.COM","type":"application/rdap+json","value":"https://rdap.verisign.com/com/v1/domain/WISTIA.COM"},{"rel":"related","href":"https://rdap.gandi.net/domain/WISTIA.COM","type":"application/rdap+json","value":"https://rdap.gandi.net/domain/WISTIA.COM"}],"events":[{"eventDate":"2007-03-18T21:58:55Z","eventAction":"registration"},{"eventDate":"2035-03-18T21:58:55Z","eventAction":"expiration"},{"eventDate":"2025-07-30T18:13:13Z","eventAction":"last changed"},{"eventDate":"2026-03-11T15:52:15Z","eventAction":"last update of RDAP database"}],"handle":"881268223_DOMAIN_COM-VRSN","status":["client transfer prohibited"],"ldhName":"WISTIA.COM","notices":[{"links":[{"rel":"terms-of-service","href":"https://www.verisign.com/domain-names/registration-data-access-protocol/terms-service/index.xhtml","type":"text/html","value":"https://rdap.verisign.com/com/v1/domain/wistia.com"}],"title":"Terms of Service","description":["Service subject to Terms of Use."]},{"links":[{"href":"https://icann.org/epp","type":"text/html"}],"title":"Status Codes","description":["For more information on domain status codes, please visit https://icann.org/epp"]},{"links":[{"rel":"help","href":"https://icann.org/wicf","type":"text/html","value":"https://rdap.verisign.com/com/v1/domain/wistia.com"}],"title":"RDDS Inaccuracy Complaint Form","description":["URL of the ICANN RDDS Inaccuracy Complaint Form: https://icann.org/wicf"]}],"entities":[{"links":[{"rel":"about","href":"http://www.gandi.net","type":"text/html","value":"https://rdap.gandi.net/"}],"roles":["registrar"],"handle":"81","entities":[{"roles":["abuse"],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text",""],["tel",{"type":"voice"},"uri","tel:+33.170377661"],["email",{},"text","abuse@support.gandi.net"]]],"objectClassName":"entity"}],"publicIds":[{"type":"IANA Registrar ID","identifier":"81"}],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text","Gandi SAS"]]],"objectClassName":"entity"}],"secureDNS":{"delegationSigned":false},"nameservers":[{"ldhName":"NS-1446.AWSDNS-52.ORG","objectClassName":"nameserver"},{"ldhName":"NS-1706.AWSDNS-21.CO.UK","objectClassName":"nameserver"},{"ldhName":"NS-55.AWSDNS-06.COM","objectClassName":"nameserver"},{"ldhName":"NS-792.AWSDNS-35.NET","objectClassName":"nameserver"}],"objectClassName":"domain","rdapConformance":["rdap_level_0","icann_rdap_technical_implementation_guide_1","icann_rdap_response_profile_1"]}}	Domain is active
who.int	int	int	ICANN	HTTP 200	192.133.11.1	US	{"tiktok":["https://tiktok.com/@who?lang=en"],"youtube":["https://youtube.com/user/who?sub_confirmation=1"],"facebook":["https://facebook.com/WHO"],"linkedin":["https://linkedin.com/company/world-health-organization"],"snapchat":["https://snapchat.com/add/who"],"instagram":["https://instagram.com/who"]}	2026-09-22	Google Analytics G-WKG4M0MSB8 UA-30222631-2 +1, Google Tag Manager GTM-5QFSQRT GTM-P9P822R +1, PWA, HSTS, Zoho, cdnjs, HTTP/3, PayPal, Favicon, DocuSign	2026-09-25	TRUE	{"A":["192.133.11.1"],"MX":[{"host":"who-int.mail.protection.outlook.com","priority":10}],"NS":["ext-dns-2.cern.ch","ns1.wpro.who.int","whqdns1.who.int","whqdns2.who.int","whqdns3.who.int"],"CAA":[{"tag":"issue","flags":0,"value":"awstrust.com"},{"tag":"issue","flags":0,"value":"digicert.com"},{"tag":"issue","flags":0,"value":"godaddy.com"},{"tag":"issue","flags":0,"value":"letsencrypt.org"},{"tag":"issuewild","flags":0,"value":"letsencrypt.org"},{"tag":"issue","flags":0,"value":"pki.goog"},{"tag":"issuewild","flags":0,"value":"sectigo.com"},{"tag":"issue","flags":0,"value":"sectigo.com"}],"SOA":{"mname":"whqdns1.who.int","retry":3600,"rname":"hostmaster.who.int","expire":604800,"serial":2026092200,"minimum":10800,"refresh":10800},"TXT":["MS=ms38766037","ZOOM_verify_bTI318yfSumXtVIVnfEdzQ","apple-domain-verification=cYOp0B6FuXeoDFAX","atlassian-domain-verification=UxKawy8Zm9aw6Yg8NrPBUbu9anpgfXtL2NS3L7DNt0MGYKfhw/WOXGuRCTcQMKqi","ca3-5fc9c6c655cf481e9d53b30866a6e690","ciscocidomainverification=17f32bae2ea200dbca5879cd0dc89294b7e78220da17554d099fed05e3f7e8f4","docusign=9f72d1bd-efd7-4a97-b385-83d687978e8d","docusign=c346709c-41f2-43fd-8a5a-cf7992d6e560","google-gws-recovery-domain-verification=44731192","kfjFGux2GvIgH+XwWJgA8YLNiX6Jc9lZEtHz+2cfDoLo4cB03zeofnNz9eioELQriSHy0S6EuDQyrFY6DuoFqA==","plausible-sso-verification=4a284955-853c-4175-8f58-11542690cae7","v=spf1 ip4:158.232.12.0/24 include:spf.protection.outlook.com include:_spfincludes.who.int -all","zoho-verification=zb18164630.zmverify.zoho.eu"]}	0.000120942	19,583,460	2026-10-02	RDAP	1998-06-05	—	2020-12-10	—	{"raw_response":{"links":[{"rel":"self","href":"https://rdap.iana.org/domain/who.int","type":"application/rdap+json","value":"https://rdap.iana.org/domain/who.int"}],"events":[{"eventDate":"2020-12-10T00:00:00+00:00","eventAction":"last changed"},{"eventDate":"1998-06-05T00:00:00+00:00","eventAction":"registration"}],"status":["active"],"ldhName":"who.int","notices":[{"links":[{"rel":"related","href":"https://www.icann.org/privacy/tos","type":"text/html","value":"https://rdap.iana.org/domain/who.int"}],"title":"Terms of Service","description":["Terms of Service"]},{"links":[{"rel":"related","href":"https://www.icann.org/privacy/policy","type":"text/html","value":"https://rdap.iana.org/domain/who.int"}],"title":"Privacy Policy","description":["Privacy Policy"]}],"entities":[{"roles":["registrant"],"events":[{"eventDate":"2007-06-22T00:00:00+00:00","eventAction":"last changed"}],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text","World Health Organization (WHO)"],["role",{},"text","Registrant"],["adr",{"type":"work","label":"20, Avenue Appia\nGeneva 27\nGeneva Geneva CH-1211\nSwitzerland"},"text",["","","","","","",""]]]],"objectClassName":"entity"},{"roles":["administrative"],"events":[{"eventDate":"2017-06-14T00:00:00+00:00","eventAction":"last changed"}],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text","WHO-IMT-ESS"],["role",{},"text","Admin"],["adr",{"type":"work","label":"20, Avenue Appia\nGeneva 27\nGeneva CH-1211\nSwitzerland"},"text",["","","","","","",""]],["tel",{"type":["work","voice"]},"text","+41 22 791 2411"],["tel",{"type":["work","fax"]},"text","+41 22 791 3111"],["email",{"type":["work"]},"text","hostmaster@who.int"]]],"objectClassName":"entity"},{"roles":["technical"],"events":[{"eventDate":"2017-06-14T00:00:00+00:00","eventAction":"last changed"}],"vcardArray":["vcard",[["version",{},"text","4.0"],["fn",{},"text","WHO-IMT-ESS"],["role",{},"text","Technical Contact"],["adr",{"type":"work","label":"20, Avenue Appia\nGeneva 27\nGeneva CH-1211\nSwitzerland"},"text",["","","","","","",""]],["tel",{"type":["work","voice"]},"text","+41 22 791 2411"],["tel",{"type":["work","fax"]},"text","+41 22 791 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zendesk.com	com	com	ICANN	HTTP 200	216.198.53.2	US	{"tiktok":["https://tiktok.com/@zendesk"],"youtube":["https://youtube.com/zendesk"],"facebook":["https://facebook.com/zendesk"],"linkedin":["https://linkedin.com/company/zendesk"],"instagram":["https://instagram.com/zendesk"],"x-twitter":["https://twitter.com/zendesk"]}	2026-09-24	Hotjar 1694280 2908800 +1, Google Ads AW-972607400, Yandex.Metrika 50330170, Google Analytics G-E0K02KWP7Y G-FBP7C61M6Z G-WEDV4EN8N0 +2, Google Tag Manager GTM-Z4DV, DoubleClick Floodlight DC-13351067, HSTS, Miro, Canva, 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Mostrando 5 de 731.652 filas · Technologies · El stack tecnológico completo de cada sitio: CMS, pagos, analítica, frameworks.

↓ Descargar vista previa (20 filas, gratis) Comprar Technologies — €159 / mes

Sitios con Facebook Pixel por país

País	Sitios	Cuota
🇺🇸 Estados Unidos	325.051	47,4 %
🇸🇪 Suecia	91.381	13,3 %
🇩🇪 Alemania	44.510	6,5 %
🇨🇦 Canadá	24.457	3,6 %
🇧🇷 Brasil	23.603	3,4 %

Sitios con Facebook Pixel por TLD

TLD	Sitios	Cuota
.com	272.722	37,3 %
.se	64.571	8,8 %
.br	47.650	6,5 %
.uk	25.509	3,5 %
.org	21.933	3,0 %

Distribución de versiones

Versiones de Facebook Pixel detectadas en los 731.652 sitios.

Versión	Sitios	Cuota
2.9.237	1,144	21.1%
2.9.256	1,012	18.6%
2.9.252	714	13.1%
2.9.377	188	3.5%
2.9.167	171	3.1%

El dataset Facebook Pixel

Todos los sitios que hemos detectado utilizando Facebook Pixel, con versión, hosting, país, TLD y ranking de tráfico.

Facebook Pixel está presente en 2 datasets

La detección de Facebook Pixel forma parte de Technologies (€159/mes) y All data (€599/mes). Compre cualquiera de los dos para filtrar la lista completa de 731.652 sitios, o consiga antes una vista previa gratuita.

Ver datasets ↓ Descargar vista previa gratuita (20 filas)

Acerca de Facebook Pixel

Casi todo lo demás que detectamos le dice cómo se construyó un sitio. Facebook Pixel le dice que alguien está gastando dinero. El fragmento de código existe para informar del comportamiento de los visitantes a una plataforma publicitaria, de modo que se puedan optimizar campañas, reconstruir audiencias y atribuir conversiones, y nadie lo instala sin una cuenta y un presupuesto detrás.

Presentado en 2015 por Meta con un acuerdo de licencia Proprietary y archivado aquí en la categoría Analytics, el fragmento dispara eventos con nombre a medida que un visitante recorre una página: una vista, un producto abierto, una adición al carrito, una compra completada. Cada evento viaja de vuelta a la plataforma publicitaria asociado a un identificador, que es como se monta una audiencia de retargeting y como se calcula el retorno de una campaña. Nada del mecanismo es sutil, y nada en él es accidental.

En octubre de 2026 encontramos el fragmento en 731.652 sitios, con 325.051 de ellos en Estados Unidos y con .com concentrando una parte grande del volumen. Aquí la geografía está genuinamente contaminada, y leerla como un mapa de densidad de anunciantes sería un error. Los marcos de consentimiento de algunas regiones impiden que el fragmento se cargue hasta que el visitante acepta un aviso, así que un rastreador que no hace clic no lo ve nunca, y las regiones con las normas de consentimiento más estrictas acaban infrarrepresentadas por razones que no tienen nada que ver con cuánta publicidad se hace allí.

El campo de versión se comporta de una manera distinta a la de una dependencia normal. Guardamos 190 valores distintos, 2.9.237 aparece de forma amplia y, sin embargo, ningún propietario de un sitio eligió jamás ninguno de ellos, porque la etiqueta descarga su contenido real desde la plataforma y el valor refleja la compilación que se estuviera sirviendo cuando se rastreó una página. La columna es un calendario de despliegue que pertenece al proveedor y no una señal de mantenimiento que pertenezca al sitio, y tomarla como prueba de descuido o de diligencia sería leerla completamente mal.

El público del agregado resulta evidente en cuanto se entiende la señal. Las agencias lo usan para captar clientes, porque un sitio que lleva la etiqueta ya ha demostrado que compra tráfico y no necesita que le convenzan de que la publicidad funciona. Los analistas de competencia lo usan para ver en qué categorías se anuncia un rival y qué otras pilas acompañan a la etiqueta. Los investigadores de privacidad y los reguladores lo usan para medir hasta dónde llega una sola infraestructura de seguimiento en toda una web nacional, que es una pregunta que solo puede responder una población completa y nunca una consulta aislada.

Una comprobación por dominio es un ejercicio de herramientas de desarrollo. La lista descargable responde a las preguntas que necesitan el conjunto entero a la vez: cómo se reparte la población de anunciantes por país y por sufijo de dominio, sobre qué plataformas de tienda y qué sistemas de contenido funciona, cómo se solapa con las demás etiquetas de publicidad y analítica de los mismos registros, y cómo se puede dimensionar un segmento antes de que alguien ponga precio a una campaña dirigida a él.

La salvedad que importa es que el recuento se queda corto. Muchos sitios cargan ahora la etiqueta a través de un gestor de etiquetas, lo que puede ocultarla a un análisis estático del código fuente de la página, y un número creciente informa de sus conversiones desde sus propios servidores, sin dejar absolutamente nada en la página. La presencia es una prueba sólida de que un sitio se anuncia. La ausencia es una prueba débil de que no lo hace, y cualquier análisis construido sobre esa segunda lectura se equivocará en la dirección que halaga a quien mide.

Preguntas frecuentes

¿Cuántos sitios web usan Facebook Pixel?

webatla detecta Facebook Pixel en 732K sitios web, actualizados a diario, cada uno con su dominio, DNS, WHOIS, IP, país y clasificación.

¿Puedo descargar la lista de sitios web que usan Facebook Pixel?

Sí, en formato JSONL estructurado. Consiga antes una muestra gratuita.

¿Qué incluye cada sitio, y con qué frecuencia se actualiza?

Dominio, DNS, RDAP/WHOIS, la stack tecnológica completa, IP & país, PageRank y Harmonic, redetectados y reexportados a diario.

¿Cómo encuentro los sitios web que utilizan Facebook Pixel?

Compre el dataset Technologies y descargue la lista completa de dominios en los que detectamos Facebook Pixel, reexportada cada día.

¿Qué más incluyen los datos de tecnología de Facebook Pixel?

Cada fila coloca Facebook Pixel junto a las demás tecnologías del mismo sitio, además de DNS, WHOIS, IP, país y clasificación.

¿Puedo descargar solo los sitios que utilizan Facebook Pixel, o la base de datos completa?

Ambos. Cada sitio que usa Facebook Pixel figura en el dataset Technologies, un archivo descargable. O compre All data para toda la base de datos: tecnologías, más identidad, ranking, DNS y RDAP/WHOIS para cada dominio, reunidos en un solo archivo. Exportación actualizada a diario.

¿Cómo descargo la lista de sitios web que utilizan Facebook Pixel?

Tres pasos: (1) consiga la muestra gratuita de 10.000 filas para examinar el esquema, (2) compre el dataset Technologies, (3) descargue la lista completa de todos los dominios en los que detectamos Facebook Pixel, en forma de archivo JSON Lines. Se reexporta a diario, así que puede volver a descargar la lista más reciente en cualquier momento dentro de su periodo de acceso. Cada fila contiene el dominio junto con el DNS, el WHOIS, la IP, el país de alojamiento y la clasificación.